Agencies in Turkey and UAE were awarded 16 Pencils at the prestigious The One Show 2021, including some high honors and special awards as announced by The One Club for Creativity during the global online Creative Week 2021.
Havas Turkey İstanbul was awarded a One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year, for “Water Index” on behalf of Reckitt/Finish. The agency also won a Gold Pencil with Depo Film İstanbul for “Birds Will be Back” on behalf of Reckitt/Finish in Out of Home, Experiential & Immersive
As announced last week, Impact BBDO with Boomtown Productions, both in Dubai, was awarded a Best of Discipline for “The New National Anthem Edition” on behalf of An Nahar Newspaper in Print. The work also won a Gold Pencil in Print, Newspaper – Single.
VMLY&R Dubai won two One Show 2021 Gold Pencils, both for Colgate “Mothers Smile Strong” in Print, one in Magazine – Series and the other in Magazine – Craft – Photography.
FP7 McCann with Carat and Digitas LBI, all in Dubai, was awarded the region’s other Gold Pencil for “Astronomical Sales” on behalf of Mastercard in Creative Use of Data, Real-Time.
The One Show 2021 Pencil winners from MENA are as follows:
Turkey: 1 Gold, 1 Bronze, 2 Merit, 1 Green
- GOLD: Havas Turkey with Depo Film, both in İstanbul, “Birds Will be Back” for Reckitt/Finish in Out of Home, Experiential & Immersive
- BRONZE: Havas Turkey İstanbul “Water Index” for Reckitt/Finish in Creative Use of Data, Real-Time
- GREEN: Havas Turkey İstanbul “Water Index” for Reckitt/Finish
United Arab Emirates: 4 Gold, 4 Silver, 5 Bronze, 33 Merit, 1 Best of Discipline
- GOLD: FP7 McCann with Carat and Digitas LBI, all in Dubai, “Astronomical Sales” for Mastercard in Creative Use of Data, Real-Time
- GOLD and BEST OF DISCIPLINE: Impact BBDO with Boomtown Productions, both in Dubai, “The New National Anthem Edition” for An Nahar Newspaper in Print, Newspaper – Single
- GOLD: VMLY&R Dubai “Mothers Smile Strong” for Colgate in Print, Magazine – Series
- GOLD: VMLY&R Dubai “Mothers Smile Strong” for Colgate in Print, Magazine – Craft – Photography
- SILVER: ‿ and us Dubai “Self-Timing Soap” for Deliveroo and Lush in Public Relations, Brand Partnerships
- SILVER: Memac Ogilvy with Goldmine Films, both in Dubai, “Buy With Your Time” for Al Futtaim IKEA in Creative Use of Data, Storytelling
- SILVER: VMLY&R Dubai “Mothers Smile Strong” for Colgate in Print, Posters – Series
- SILVER: VMLY&R Dubai “The Kitchen is for Everyone” for General Mills - Betty Crocker in Public Relations, Brand Transformation
- BRONZE: MullenLowe MENA / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam “Double Moon” for UAE Government Media Office in Experiential & Immersive, Immersive Spaces
- BRONZE: ‿ and us Dubai “Self-Timing Soap” for Deliveroo and Lush in Design, Innovation in Lockdown
- BRONZE: ‿ and us Dubai “Self-Timing Soap” for Deliveroo and Lush in Public Relations, Reputation Management
- BRONZE: Memac Ogilvy with Goldmine Films, both in Dubai, “Buy With Your Time” for Al Futtaim IKEA in Experiential & Immersive, Innovation in Experiential
- BRONZE: TBWA\RAAD Dubai with Wonderful Productions Beirut “PeaceCamo” for The Lebanese Army in Out of Home, Apparel
Egypt’s winner was a Sustainable Development Goals Merit to FP7 McCann with Magna Egypt and Fekr Productions, all in Cairo, for “Rooftop Farms” on behalf of Knorr.
Globally, AMV BBDO London was a big winner at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The agency won all of its 12 Gold Pencils this year on behalf of client Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations.
Other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer. Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA.
This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:
- Agency of the Year — AMV BBDO London
- Independent Agency of the Year — Translation Brooklyn
- In-House Agency of the Year — Spotify In-House
- Network of the Year — BBDO Worldwide
- Creative Holding Company of the Year — Interpublic Group
- Production Company of the Year — Chelsea Pictures
- Music & Sound Company of the Year — 750mph
- Client of the Year — Libresse
The One Show 2021 special awards
This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global awards to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it.
The first winners of this important award were FCB Inferno with Partizan, both in London, “This Girl Can” for Sport England, and The Bloc New York “The Call” for Empowher NY.
The one other One Show 2021 Green Pencil winner was Ogilvy Poland Warsaw “Green Instructions” for LEGO.
Winners of The One Show 2021 Sustainable Development Goals Pencil, was created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, were:
- DDB Group Germany Berlin with DaHouse Audio Berlin, Blockworks London and MediaMonks Hilversum “The Uncensored Library” for Reporters Without Borders
- MullenLowe New York with MediaHub “The UNSeen Story” for UN Women
- Ogilvy Pakistan Islamabad won one of just three One Show 2021 Sustainable Development Goals Pencils “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan
The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble-Tide.
A total of 17,719 pieces were entered in The One Show 2021 from 65 countries. Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits.
The complete showcase of all global Pencil and Merit winners, which were announced today during the global Creative Week 2021, is available here.
